| We often think about the rainbow when we think of colour. But how can we incorporate colour in to our business? When going for an interview we want to look professional therefore we use safe colours in a business suit like black and grey which are somber and lifeless. But is this the perception we would like customers to have of our business? A business is a personality, it is made up of people. So we would prefer words such as innovative, vibrant, and dynamic. Words we often associate with positive colours such as red and orange. When we represent our business in front of customers we need to project that colour in to how we present our business to risk our business becoming dull and dying.
If we had to pick a colour to describe our personality, what would you choose? Red stimulates energy and power. If you wear lots of red, you might then describe yourself as energetic! Orange stimulates emotions, yellow stimulates the mind, green is perfect for relaxation and Blue calms the mind and body. Purple can be used to balance the Psyche!. So it follows we can use colours as a business tool for our business as well as ourselves.
www.entrepreneur.com Your Brand's True Colours - read about what colours you use say about your business.
An example of a business using colour to exhibit the personality of their business to be powerful and confident is Orange.
To project an uplifting image on its competitors when it first started up, Orange used their strap line "The future is bright; the future is Orange to project a positive image as a large and blossoming company. However, Orange only started as a handful of people and challenged the largest competitors on start up. Orange is now one of the world's strongest and most recognised brands with 12 million customers in the UK. Oranges uses a block of colour to represent, innovation, quality service and choice.
What does your business colour say about you and your business?
Is it you? www.logoorange.com to read more.
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Here’s to your continued success!
Leanne Flower
Like Minded Women